Creating categories [NB]

Your online store's navigation is based on categories so that you can organize your product range conveniently for customers. This helps them quickly find what they're looking for and increases your turnover opportunities.

About categories

Research shows that successful online stores have a maximum of seven main categories, each with a clear, concise name to ensure easy-to-read navigation. Categories are used in product, overview and text pages.

Product pages


A product page displays all of the products in a category. Customers see product pages when they browse the products in your store. When a customer clicks a product, its product page is displayed with a short description of the product, an image and the ability to add the product to the cart.

Product categories can have up to three levels. If you need more levels, you can create an overview page.

Overview pages

Overview pages display the sub-categories of a main category.

Text pages

Text pages can contain only text, including layout. You use text pages to tell your customers about your online store, or show terms & conditions, disclaimers and payment and shipping methods. You cannot create sub-categories for a text page.

To create categories

  1. On the Backoffice left panel go to ProductsCategories.
  2. At the top of the screen click Add a category, or click the category you want to edit.
  3. Choose a name and type for the category. 
    • Title– title for the category to display in the menu.
    • Full title– long title to display on the category page.
    • Put in category - leave this field blank if the category is a main category. If it is a sub-category choose the parent category. You can't place an overview page under a product or text page.
    • Type – choose product, overview or text page. 
  4. After you create the category, click it and select how it functions.
    • Parent – this field is the same field as Put in category when creating a product. Leave this field blank if the category is a main category. If it is a sub-category, click Select a category to select a parent category. This can be done by clicking Choose next to the category. This will be the category class the category belongs to. Note: You can't place an overview page under a product or text page.

      Click Detach parent category to change a category to a main category. If you want to move it, click Select a category to switch to another parent category. 

    • Category information – The basic category information.

      • Title– category’s title that will be displayed in the menu.
      • Full title– long title that will be listed on the category page.
      • Description– same as the meta description and can be left blank.
      • Content – enter text to tell customers more about the category. This information will be visible in the online store. Unique content is important, as it increases the findability of products and your online store. 
      • Featured image – click Edit to add an image to a category.
    • Search engines - enter the meta tags of the category.
      • Do not index - if you do not want the category to be indexed by Google, select the checkbox and save the page. This feature is useful when your online store is under construction, or if you have several pages with almost identical content and want to prevent search engines from assuming that you have duplicate content.
      • Page title - page name and meta title, which is the name of the category.
      • Meta description - enter a short category description, max. 156 characters, which will be displayed as a page description. Write a compelling description and use keywords. 
      • Meta keywords - keywords are core words that describe your category. Keywords are not used in Google.
    • Visibility – select the Include in catalog checkbox if you want to make the category visible in your online store.
    • Type - enter the category type: product, overview or text page. 


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